Pride is self-love. Pride is self-exaltation. Pride is the opposite of humility. Pride is the complete anti-God state of mind.

2 Tim. 3:2-5 (ESV)
For people will be lovers of self, lovers of money, proud, arrogant, abusive, disobedient to their parents, ungrateful, unholy, [3] heartless, unappeasable, slanderous, without self-control, brutal, not loving good, [4] treacherous, reckless, swollen with conceit, lovers of pleasure rather than lovers of God, [5] having the appearance of godliness, but denying its power. Avoid such people.